Sunday, February 12, 2006

Let's Watch A Bunch Of Left Turns

How big has NASCAR gotten? So big that NBC is showing qualifying for the Daytona 500 for three hours this afternoon instead of the Winter Olympics. I think it is safe to assume that NBC will provide even more coverage to the actual race next Sunday, too.

I have been hearing for years that NASCAR is America's fastest growing spectator sport. NBC paid $613 million for the rights to the Winter Olympics and is providing 416 hours of television coverage, so diverting three hours of prime weekend time to Dayton Qualifying is pretty good evidence that NASCAR is in fact king.


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