Sunday, February 26, 2006

Low Return On Investment

NBC paid $613 million for the American television rights to the Winter Olympics in Turin. I have to believe when they determined their bid, they did not foresee the low budget American Idol kicking their ass repeatedly in the ratings.

NBC claims it made a profit of $75 million on the last Winter Olympics in Salt Lake City. I seriously doubt they will see any profit this time.


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